Understanding factors influencing a SME to continue adopting the B2B marketplace to maintain its presence

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Author(s)

  • Jinbi Yang
  • Yani Shi
  • Chuan-Hoo Tan
  • Liqiang Huang
  • Nan Wang

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Pages1918-1930
Volume3
Publication statusPublished - 2012

Publication series

Name
Volume3

Conference

Title18th Americas Conference on Information Systems 2012, AMCIS 2012
PlaceUnited States
CitySeattle, WA
Period9 - 12 August 2012

Abstract

The emerging online Business-to-Business (Liu, Sia and Wei) marketplace in China, with major websites such as Alibaba.com and ECVV.com, has presented a huge opportunity for Small-and-Medium Enterprises (Arend) to reach out to an extensive pool of potential corporate customers. This would not have been possible through conventional strategies such as trade fairs and road shows. Despite the availability of B2B opportunities, SMEs may not be able to benefit from participation in the B2B marketplace. Prior to making a decision on participation in the B2B marketplace, an SME needs to decide on whether to pay for its presence on the website of a B2B marketplace operator. Building on the real option theory, this study seeks to examine such a decisional situation by proposing and validating a set of factors, which could potentially influence the decision of an SME to continue (Adner and Levinthal) its position in the B2B marketplace. Results from a survey involving 74 SMEs reveal that the perceived flexibility in such investments significantly affects the perceived real option value, which in turn affects the inclination of an SME to continue its presence in the B2B marketplace. © (2012) by the AIS/ICIS Administrative Office All rights reserved.

Research Area(s)

  • Anxiety, Cognitive-affective, Continuing adoption, Flexibility, Real option theory, Uncertainty

Citation Format(s)

Understanding factors influencing a SME to continue adopting the B2B marketplace to maintain its presence. / Yang, Jinbi; Shi, Yani; Tan, Chuan-Hoo; Huang, Liqiang; Wang, Nan; Sia, Choon-Ling.

18th Americas Conference on Information Systems 2012, AMCIS 2012. Vol. 3 2012. p. 1918-1930.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review