Changing perceptions of companies' website from foreign to local : An experimental study of website localization strategies
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014 |
| Publisher | Association for Information Systems |
| ISBN (print) | 9781634396943 |
| Publication status | Published - 2014 |
Conference
| Title | 35th International Conference on Information Systems (ICIS 2014) |
|---|---|
| Place | New Zealand |
| City | Auckland |
| Period | 14 - 17 December 2014 |
Link(s)
Abstract
Website localization is important for companies to do business in the international market. This paper-in-progress explores website localization strategies and their effects. Drawing from social identity paradigm, we develop two website localization strategies: Similarity strategy (leveraging similarities with local people to positively influence consumer attitude towards foreign companies' websites in website design) and Prosocial strategy (bringing benefits to local people to enhance consumer attitude towards foreign companies' websites in website design). We also propose hypotheses about how these two strategies affect perceived website localization, trust and purchase intention through perceived similarity and perceived support. An experimental study will be conducted to validate the hypotheses in Mainland, China.
Research Area(s)
- Experiment, Prosocial, Similarity, Strategy, Website localization
Bibliographic Note
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Citation Format(s)
Changing perceptions of companies' website from foreign to local: An experimental study of website localization strategies. / Wu, Tailai; Sia, Choon Ling; Shi, Yani et al.
35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014. Association for Information Systems, 2014.
35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014. Association for Information Systems, 2014.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
