The Impact of Gig Economy on the Product Quality through the Labor Market : Evidence from Ridesharing and Restaurant Quality

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

3 Scopus Citations
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Original languageEnglish
Pages (from-to)2620–2638
Number of pages19
Journal / PublicationManagement Science
Volume69
Issue number5
Online published10 Aug 2022
Publication statusPublished - May 2023

Abstract

This paper seeks to demonstrate the impact of the gig economy on product quality in seemingly unrelated local industries through the labor market. Our empirical context is the quality of service for restaurants in the city of Austin, and we examine how they were impacted by the exogenous exit and reentry of rideshare platforms, Uber and Lyft, because of regulatory changes. We leverage these exogenous shocks and combine them with sentiment-analyzed data from Yelp reviews that capture how customers assess the quality of service at each restaurant. We show that, compared with control cities, customers in Austin become more negative about service quality when Uber and Lyft are present in the city. Additionally, we use rich data on employee turnover and wages to demonstrate that service staff turnover increases in Austin when Uber and Lyft are present compared with the control cities. We also conduct several additional studies and robustness checks that are all congruent with our hypothesis that Uber and Lyft lower the quality of service in Austin restaurants by raising their staff turnover. Together, these results suggest significant ramifications of the gig economy on the broader industries through the labor market. © 2022 INFORMS

Research Area(s)

  • Gig economy, labor market, Uber/Lyft, Restaurant quality, Yelp review, Diff-in-Diff, Text analysis, Employee turnover rate

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Information for this record is supplemented by the author(s) concerned.