Comparative Reviews vs. Regular Consumer Reviews : Effects of Presentation Format and Review Valence

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Detail(s)

Original languageEnglish
Number of pages29
Journal / PublicationJournal of Global Information Management
Volume29
Issue number6
Publication statusPublished - Nov 2021

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  • This full text is made available under CC-BY 4.0. https://creativecommons.org/licenses/by/4.0/
Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-85140442462&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(c6fc2864-225d-4187-8cd9-947bb4f28a9e).html

Abstract

This study proposes and evaluates the effect of “mixed” comparative reviews on review value and compares the results with “separate” comparative and regular reviews. A total of 201 subjects have participated in the experiment conducted in this study. Results indicate that mixed comparative reviews in text format are perceived as less valuable than separate comparative reviews in text format. However, mixed comparative reviews in tabular format have more review value than those in text format and are perceived as more valuable than regular reviews of one product in either format. Unsurprisingly, the positive reviews of the target product lead to higher product attitude than negative reviews. However, this effect is weak in mixed (vs. separate) comparative reviews.

Research Area(s)

  • Consumer Review, Mixed Comparative Review, Presentation Format, Product Attitude, Regular Review, Review Type, Review Valence, Review Value, Separate Comparative Review

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100
Consumer Reviews Keyphrases
100
Review Valence Keyphrases
100
Presentation Format Keyphrases
100
Text Formats Keyphrases
100
Review Arts and Humanities
100
Presentation Arts and Humanities
100
Regular Arts and Humanities
100
reviews INIS
100
valence INIS
100
Product Engineering
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Citation Format(s)

[ RIS ] [ BibTeX ]
Comparative Reviews vs. Regular Consumer Reviews: Effects of Presentation Format and Review Valence. / Vali, Hessamedin; Xu, Jingjun (David); Yildirim, Mehmet Bayram.
In: Journal of Global Information Management, Vol. 29, No. 6, 11.2021.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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