Comparative Reviews vs. Regular Consumer Reviews : Effects of Presentation Format and Review Valence
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
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Detail(s)
Original language | English |
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Number of pages | 29 |
Journal / Publication | Journal of Global Information Management |
Volume | 29 |
Issue number | 6 |
Publication status | Published - Nov 2021 |
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DOI | DOI |
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Attachment(s) | Documents
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Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-85140442462&origin=recordpage |
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(c6fc2864-225d-4187-8cd9-947bb4f28a9e).html |
Abstract
This study proposes and evaluates the effect of “mixed” comparative reviews on review value and compares the results with “separate” comparative and regular reviews. A total of 201 subjects have participated in the experiment conducted in this study. Results indicate that mixed comparative reviews in text format are perceived as less valuable than separate comparative reviews in text format. However, mixed comparative reviews in tabular format have more review value than those in text format and are perceived as more valuable than regular reviews of one product in either format. Unsurprisingly, the positive reviews of the target product lead to higher product attitude than negative reviews. However, this effect is weak in mixed (vs. separate) comparative reviews.
Research Area(s)
- Consumer Review, Mixed Comparative Review, Presentation Format, Product Attitude, Regular Review, Review Type, Review Valence, Review Value, Separate Comparative Review
Bibliographic Note
Information for this record is supplemented by the author(s) concerned.
Citation Format(s)
Comparative Reviews vs. Regular Consumer Reviews: Effects of Presentation Format and Review Valence. / Vali, Hessamedin; Xu, Jingjun (David); Yildirim, Mehmet Bayram.
In: Journal of Global Information Management, Vol. 29, No. 6, 11.2021.
In: Journal of Global Information Management, Vol. 29, No. 6, 11.2021.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
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