Attitude towards TV Advertising : Cross Cultural Study
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Marketing Research and Practice in Globalization Era |
| Subtitle of host publication | MRCC 2007 International Symposium on Marketing Proceedings |
| Editors | 郭国庆, 陳洁光, 王核成, 钱明辉 |
| Publisher | 电子工业出版社 |
| Pages | 82-90 |
| ISBN (Print) | 9787121040443 |
| Publication status | Published - Jun 2007 |
Conference
| Title | 2007 International Symposium on Marketing (ISM 2007) |
|---|---|
| Place | China |
| City | 杭州 |
| Period | 16 - 17 June 2007 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(c5be99d1-70f9-455a-9f35-2baa42975950).html |
|---|
Research Area(s)
- Cross-Cultural, Television Advertising, Consumers' Attitudes
Citation Format(s)
Attitude towards TV Advertising : Cross Cultural Study. / Guo, Guoqing; Cheung, Fanny Sau-Lan; Leung, Wing-Fai et al.
Marketing Research and Practice in Globalization Era: MRCC 2007 International Symposium on Marketing Proceedings. ed. / 郭国庆; 陳洁光; 王核成; 钱明辉. 电子工业出版社, 2007. p. 82-90.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
