Transforming Visitors into Members : Viewing Posts and Perceived Values in Online Brand Communities

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of The Eighth Annual Conference of JMS China Marketing Science
Pages2690-2701
Publication statusPublished - 19 Aug 2011

Conference

TitleThe Eighth Annual Conference of JMS China Marketing Science (2011 Annual Conference of China Marketing Science)
LocationSun Yat-sen University
PlaceChina
CityGuangzhou
Period19 - 22 August 2011

Citation Format(s)

Transforming Visitors into Members : Viewing Posts and Perceived Values in Online Brand Communities. / ZHOU, Zhimin; SU, Chenting; ZHOU, Nan; ZHANG, Ning.

Proceedings of The Eighth Annual Conference of JMS China Marketing Science. 2011. p. 2690-2701.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review