Transforming Visitors into Members : Viewing Posts and Perceived Values in Online Brand Communities
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Proceedings of The Eighth Annual Conference of JMS China Marketing Science |
| Pages | 2690-2701 |
| Publication status | Published - 19 Aug 2011 |
Conference
| Title | The Eighth Annual Conference of JMS China Marketing Science (2011 Annual Conference of China Marketing Science) |
|---|---|
| Location | Sun Yat-sen University |
| Place | China |
| City | Guangzhou |
| Period | 19 - 22 August 2011 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(c4bc39e4-e300-4660-8b57-87859544b718).html |
|---|
Citation Format(s)
Transforming Visitors into Members : Viewing Posts and Perceived Values in Online Brand Communities. / ZHOU, Zhimin; SU, Chenting; ZHOU, Nan et al.
Proceedings of The Eighth Annual Conference of JMS China Marketing Science. 2011. p. 2690-2701.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
