Knowledge Creation in MMOG : An Empirical Study

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of ED-MEDIA 2011 – World Conference on Educational Multimedia, Hypermedia & Telecommunications
StatePublished - 27 Jun 2011

Conference

TitleED-MEDIA 2011 – World Conference on Educational Multimedia, Hypermedia & Telecommunications
PlacePortugal
CityLisbon
Period27 June - 1 July 2011

Abstract

This study aims to empirically examine four modes of collaborative knowledge creation processes in Massively Multiplayer Online Game (MMOG) game-play, and their dynamic relationship with players’ engagement level, duration and perceived addictiveness. Although an increasing number of researchers explore the use of MMOG as a new generation of educational platform, the study for examining the empirical evidence of the occurrence and dynamics of collaborative learning behavior in MMOG is still under-researched. We use a self-report survey to collect quantitative data from World of Warcraft player and explore the aforementioned collaborative knowledge creation processes in MMOG grounded on Nonaka’s dynamic theory of organization creation. Our findings show a turning point at Level 40 with a significant change on Socialization and Combination mode. The paper ends with further analyses on Perceived Addictiveness which provide insights for future research.

Citation Format(s)

Knowledge Creation in MMOG : An Empirical Study. / KONG, Joseph Siu-Lung; KWOK, Ron Chi-Wai.

Proceedings of ED-MEDIA 2011 – World Conference on Educational Multimedia, Hypermedia & Telecommunications. 2011.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review