Measuring Customer Perceived Hi-Tech New Product Performance : A Study of PDA Products

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)107-129
Journal / PublicationAsian Journal of Business Research
Volume8
Issue number1
Publication statusPublished - 2018

Abstract

This study intends to expand the extant body of knowledge of customer-oriented and product attribute-based measures of new product performance. Based on personal interviews and a field survey of users of Personal Digital Assistants (PDA), we identify six key product dimensions perceived by customers. The results indicate that while customers employ a set of dimensions to judge a PDA product, each dimension is weighted differently in determining new product performance. Only two dimensions, upgradeability/supports and portability, significantly influence overall performance. Customer demographic and product usage variables have no direct impact on performance. In addition, we examine the relationships between six major quality dimensions and overall performance and find that they do not significantly vary in terms of product types and customer geographical locations. The strength of some dimensions on customers’ overall performance evaluation of new product varies depending on the purpose of product usage. Our findings have important implications for new product performance evaluation and market segmentation.

Research Area(s)

  • Customer orientation, Market segmentation, New product development, Performance evaluation

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).