Self-Awareness or Context-Awareness? The Role of Awareness in Herd Behavior
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | 40th International Conference on Information Systems, ICIS 2019 |
| Publisher | Association for Information Systems |
| Number of pages | 9 |
| ISBN (Print) | 9780996683197 |
| Publication status | Published - Dec 2019 |
Publication series
| Name | International Conference on Information Systems, ICIS |
|---|
Conference
| Title | 40th International Conference on Information Systems (ICIS 2019) |
|---|---|
| Location | Internationales Congress Center München (ICM) |
| Place | Germany |
| City | Munich |
| Period | 15 - 18 December 2019 |
Link(s)
Abstract
Online consumers are increasingly using social commerce platforms to engage in various social interactions and conduct commercial activities. Drawing on latent state-trait (LST) theory, this study investigates how self-awareness (i.e., private and public self-awareness) and context-awareness (i.e., perceived expertise, similarity and familiarity) influence herd behavior (i.e., discounting own information and imitating other). In addition, we examine the interplay between self-awareness and context-awareness. Furthermore, we posit that herd behavior contributes positively to purchase intention, which in turn influences purchase behavior. To test the proposed model, we will collect longitudinal data from actual social commerce users. The theoretical and practical implication will be discussed.
Research Area(s)
- Context-awareness, Herd behavior, Purchase behavior, Self-awareness, Social commerce
Citation Format(s)
Self-Awareness or Context-Awareness? The Role of Awareness in Herd Behavior. / Chen, Xiayu; Davison, Robert M.
40th International Conference on Information Systems, ICIS 2019. Association for Information Systems, 2019. (International Conference on Information Systems, ICIS).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
