Self-Awareness or Context-Awareness? The Role of Awareness in Herd Behavior

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publication40th International Conference on Information Systems, ICIS 2019
PublisherAssociation for Information Systems
Number of pages9
ISBN (Print)9780996683197
Publication statusPublished - Dec 2019

Publication series

NameInternational Conference on Information Systems, ICIS

Conference

Title40th International Conference on Information Systems (ICIS 2019)
LocationInternationales Congress Center München (ICM)
PlaceGermany
CityMunich
Period15 - 18 December 2019

Abstract

Online consumers are increasingly using social commerce platforms to engage in various social interactions and conduct commercial activities. Drawing on latent state-trait (LST) theory, this study investigates how self-awareness (i.e., private and public self-awareness) and context-awareness (i.e., perceived expertise, similarity and familiarity) influence herd behavior (i.e., discounting own information and imitating other). In addition, we examine the interplay between self-awareness and context-awareness. Furthermore, we posit that herd behavior contributes positively to purchase intention, which in turn influences purchase behavior. To test the proposed model, we will collect longitudinal data from actual social commerce users. The theoretical and practical implication will be discussed.

Research Area(s)

  • Context-awareness, Herd behavior, Purchase behavior, Self-awareness, Social commerce

Citation Format(s)

Self-Awareness or Context-Awareness? The Role of Awareness in Herd Behavior. / Chen, Xiayu; Davison, Robert M.

40th International Conference on Information Systems, ICIS 2019. Association for Information Systems, 2019. (International Conference on Information Systems, ICIS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review