Drivers for transactional B2C M-commerce adoption : Extended theory of planned behavior
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 111-117 |
| Number of pages | 7 |
| Journal / Publication | Journal of Computer Information Systems |
| Volume | 48 |
| Issue number | 3 |
| Publication status | Published - Mar 2008 |
Link(s)
| Document Link | Links
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|---|---|
| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-44449145935&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(bf31f2de-52b6-4452-9153-7d77c358675f).html |
Abstract
Although voluntary individual adoption of information technology is well studied in the literature, further theoretical development is needed to account for the specific characteristics of the mobile commerce artifact. In this study, we augment the theory of planned behavior to include evaluative variables that are not fully captured in attitude and to enhance the specificity of the model to mobile commerce. More specifically, we develop, operationalize and empirically test a model for explaining the adoption intention of transactional B2C mobile commerce. The model is empirically tested with mobile device users who have not adopted mobile commerce yet. The empirical results provide strong support for the theoretical model, shedding light on the significance and relative importance of specific adoption factors. The theoretical and empirical implications of these results are discussed.
Research Area(s)
- IT adoption, M-commerce, Theory of planned behavior
Citation Format(s)
In: Journal of Computer Information Systems, Vol. 48, No. 3, 03.2008, p. 111-117.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
