RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
Author(s)
Detail(s)
Original language | English |
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Title of host publication | Multiunit Organization and Multimarket Strategy |
Editors | Joel A.C. Baum, Henrich R. Greve |
Publisher | JAI Press |
Pages | 329-355 |
ISBN (Print) | 0762307218, 9780762307210 |
Publication status | Published - 2001 |
Externally published | Yes |
Publication series
Name | Advances in Strategic Management |
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Volume | 18 |
ISSN (Print) | 0742-3322 |
Link(s)
Abstract
Research linking firms' hypercompetitive strategic actions and performance focuses on firm level performance, and assumes that the impact of each firm's strategic actions affects only a limited number of other firms. We advance a complementary perspective for multiunit-multimarket firms in which the action performance linkage operates at the market-unit level (i.e. within a specific geographic product or service market), and strategic actions within a market-unit are assumed to affect all other firms participating in that market-unit. Supporting the perspective, our analysis of Canadian insurance firms shows that these firms' performance in a marketunit depends on the number and simplicity of their strategic actions in that market unit - both absolutely and vis-d-vis those of others competing in the market unit. Our study offers new insight into how multiunit-multimarket firms compete across a series of market-units - and how they can compete more effectively. © 2001.
Citation Format(s)
RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. / Li, Stan Xiao; Chuang, You-Ta.
Multiunit Organization and Multimarket Strategy. ed. / Joel A.C. Baum; Henrich R. Greve. JAI Press, 2001. p. 329-355 (Advances in Strategic Management; Vol. 18).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review