RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

9 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationMultiunit Organization and Multimarket Strategy
EditorsJoel A.C. Baum, Henrich R. Greve
PublisherJAI Press
Pages329-355
ISBN (Print)0762307218, 9780762307210
Publication statusPublished - 2001
Externally publishedYes

Publication series

NameAdvances in Strategic Management
Volume18
ISSN (Print)0742-3322

Abstract

Research linking firms' hypercompetitive strategic actions and performance focuses on firm level performance, and assumes that the impact of each firm's strategic actions affects only a limited number of other firms. We advance a complementary perspective for multiunit-multimarket firms in which the action performance linkage operates at the market-unit level (i.e. within a specific geographic product or service market), and strategic actions within a market-unit are assumed to affect all other firms participating in that market-unit. Supporting the perspective, our analysis of Canadian insurance firms shows that these firms' performance in a marketunit depends on the number and simplicity of their strategic actions in that market unit - both absolutely and vis-d-vis those of others competing in the market unit. Our study offers new insight into how multiunit-multimarket firms compete across a series of market-units - and how they can compete more effectively. © 2001.

Citation Format(s)

RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. / Li, Stan Xiao; Chuang, You-Ta.

Multiunit Organization and Multimarket Strategy. ed. / Joel A.C. Baum; Henrich R. Greve. JAI Press, 2001. p. 329-355 (Advances in Strategic Management; Vol. 18).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review