RACING FOR MARKET SHARE: HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS

Stan Xiao Li; You-Ta Chuang

doi:10.1016/s0742-3322(01)18012-5

RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

Overview

9 Scopus Citations

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Author(s)

Stan Xiao Li
You-Ta Chuang

Detail(s)

Original language	English
Title of host publication	Multiunit Organization and Multimarket Strategy
Editors	Joel A.C. Baum, Henrich R. Greve
Publisher	JAI Press
Pages	329-355
ISBN (Print)	0762307218, 9780762307210
Publication status	Published - 2001
Externally published	Yes

Publication series

Name	Advances in Strategic Management
Volume	18
ISSN (Print)	0742-3322

Link(s)

DOI	DOI https://doi.org/10.1016/s0742-3322(01)18012-5 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-0010035571&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(b9bfaf68-cfd5-4272-9785-4651e9dfaba1).html

Abstract

Research linking firms' hypercompetitive strategic actions and performance focuses on firm level performance, and assumes that the impact of each firm's strategic actions affects only a limited number of other firms. We advance a complementary perspective for multiunit-multimarket firms in which the action performance linkage operates at the market-unit level (i.e. within a specific geographic product or service market), and strategic actions within a market-unit are assumed to affect all other firms participating in that market-unit. Supporting the perspective, our analysis of Canadian insurance firms shows that these firms' performance in a marketunit depends on the number and simplicity of their strategic actions in that market unit - both absolutely and vis-d-vis those of others competing in the market unit. Our study offers new insight into how multiunit-multimarket firms compete across a series of market-units - and how they can compete more effectively. © 2001.

Citation Format(s)

[ RIS ] [ BibTeX ]

RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. / Li, Stan Xiao; Chuang, You-Ta.

Multiunit Organization and Multimarket Strategy. ed. / Joel A.C. Baum; Henrich R. Greve. JAI Press, 2001. p. 329-355 (Advances in Strategic Management; Vol. 18).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review

Li, SX & Chuang, Y-T 2001, RACING FOR MARKET SHARE: HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. in JAC Baum & HR Greve (eds), Multiunit Organization and Multimarket Strategy. Advances in Strategic Management, vol. 18, JAI Press, pp. 329-355. https://doi.org/10.1016/s0742-3322(01)18012-5

Li, S. X., & Chuang, Y-T. (2001). RACING FOR MARKET SHARE: HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. In J. A. C. Baum, & H. R. Greve (Eds.), Multiunit Organization and Multimarket Strategy (pp. 329-355). (Advances in Strategic Management; Vol. 18). JAI Press. https://doi.org/10.1016/s0742-3322(01)18012-5

Li SX, Chuang Y-T. RACING FOR MARKET SHARE: HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. In Baum JAC, Greve HR, editors, Multiunit Organization and Multimarket Strategy. JAI Press. 2001. p. 329-355. (Advances in Strategic Management). https://doi.org/10.1016/s0742-3322(01)18012-5

Li, Stan Xiao ; Chuang, You-Ta. / RACING FOR MARKET SHARE : HYPERCOMPETITION AND THE PERFORMANCE OF MULTIUNIT MULTIMARKET FIRMS. Multiunit Organization and Multimarket Strategy. editor / Joel A.C. Baum ; Henrich R. Greve. JAI Press, 2001. pp. 329-355 (Advances in Strategic Management).