COVID-19 Vaccine Hesitancy : The effects of direct and indirect online opinion cues on psychological reactance toward health campaigns
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - Aug 2021 |
Conference
| Title | 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021) |
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| Location | Virtual |
| Place | United States |
| City | New Orleans |
| Period | 4 - 7 August 2021 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(b8039d24-2899-4e5a-b2bb-eb5afc52bd00).html |
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Abstract
The novel affordances on social media have altered the way people digest health information. This study takes the initiative to examine the roles of direct (user comments) and indirect (reaction emojis) opinion cues on a Facebook post promoting COVID-19 vaccines in influencing audiences’ psychological reactance toward the post and their vaccine hesitancy. We conducted a 2 (comments: support vs. oppose vaccines) × 2 (reaction emojis: support vs. oppose vaccines) between-subjects experiment among both supporters and opponents of COVID-19 vaccines (N = 554). Results showed that anti-vaccine comments accompanying a COVID-19 vaccine promotion post provoke audiences’ psychological reactance toward the post via the mediating effects of bandwagon perception and presumed post influence on others. The psychological reactance, in turn, incurs their COVID-19 vaccine hesitancy.
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
COVID-19 Vaccine Hesitancy : The effects of direct and indirect online opinion cues on psychological reactance toward health campaigns. / LU, Fangcao; SUN, Yanqing.
2021. Paper presented at 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021), New Orleans, Louisiana, United States.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
