Product Differentiation and Timing of Product Introduction under Uncertain Customer Valuations

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31A_Invited conference paper (refereed items)Invitedpeer-review

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Original languageEnglish
Publication statusPublished - 24 Jun 2012

Conference

TitleINFORMS 2012 International Beijing
PlaceChina
Period24 - 27 June 2012

Abstract

We consider a firm offering two component products to a market with taste heterogeneity. The firm, who must determine the degree to which the products are differentiated, is uncertain a priori about the customer base valuation for each product. The uncertain valuations are characterized by means of two random variables with a correlation dependent on product differentiation. We explore the conditions under which it is advantageous to introduce the products sequentially instead of simultaneously.

Citation Format(s)

Product Differentiation and Timing of Product Introduction under Uncertain Customer Valuations. / CHIANG, Wei Yu; QIANG, Lu.

2012. INFORMS 2012 International Beijing, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)31A_Invited conference paper (refereed items)Invitedpeer-review