A Commentary on the Use of Simulated Settings in Business Communication Research

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)641-652
Journal / PublicationInternational Journal of Business Communication
Issue number4
Online published4 Oct 2019
Publication statusPublished - Oct 2022


Although there are different views toward the use of simulations for research purposes, interactional data produced in a simulated setting (simulated data) is still common in the field of business communication research. However, little research has been conducted to investigate the extent to which simulated interactional data can be used as an alternative to authentic business communication data. In this commentary, we review the controversy over the use of simulated data and discuss some contextual factors that may influence the authenticity of simulated data. We also provide suggestions for improving the compatibility of simulated data when researching business communication.

Research Area(s)

  • authentic interactional data, authenticity, business communication research, methodological commentary, research data, simulated interactional data

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Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).