The Dangers of Franchisee Anonymity : When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
StatePublished - 27 Jun 2018

Conference

Title2018 Academy of International Business Annual Meeting, AIB 2018
PlaceUnited States
CityMinneapolis
Period25 - 28 June 2018

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

The Dangers of Franchisee Anonymity : When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels? / Liaw, Chya-Yi E.; Chen, Shih-Fen.

2018. Paper presented at 2018 Academy of International Business Annual Meeting, AIB 2018, Minneapolis , United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review