An exploratory study of buyers' participation intentions in reputation systems : The relationship quality perspective
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 952-963 |
| Journal / Publication | Information and Management |
| Volume | 51 |
| Issue number | 8 |
| Online published | 23 Sep 2014 |
| Publication status | Published - Dec 2014 |
Link(s)
Abstract
Drawing upon a relationship quality framework, this study identifies how satisfaction, trust and different styles of handling conflict influence online buyers' participation intentions in reputation systems associated with a C2C online shopping platform. Furthermore, we investigate how these effects are moderated by social conformity and the perceived value of knowledge. The results of a survey of 269 online buyers indicate that satisfaction, trust and an accommodating conflict handling style positively impact the intention to submit positive ratings, whereas an avoiding conflict handling style negatively affects the intention to submit positive ratings. Implications and suggestions for future research are provided.
Research Area(s)
- Conflict handling styles, Perceived value of knowledge, Relationship quality, Reputation systems, Social conformity
Citation Format(s)
An exploratory study of buyers' participation intentions in reputation systems : The relationship quality perspective. / Huang, Qian; Davison, Robert M.; Liu, Hefu.
In: Information and Management, Vol. 51, No. 8, 12.2014, p. 952-963.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
