An exploratory study of buyers' participation intentions in reputation systems : The relationship quality perspective

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)952-963
Journal / PublicationInformation and Management
Issue number8
Online published23 Sep 2014
Publication statusPublished - Dec 2014


Drawing upon a relationship quality framework, this study identifies how satisfaction, trust and different styles of handling conflict influence online buyers' participation intentions in reputation systems associated with a C2C online shopping platform. Furthermore, we investigate how these effects are moderated by social conformity and the perceived value of knowledge. The results of a survey of 269 online buyers indicate that satisfaction, trust and an accommodating conflict handling style positively impact the intention to submit positive ratings, whereas an avoiding conflict handling style negatively affects the intention to submit positive ratings. Implications and suggestions for future research are provided.

Research Area(s)

  • Conflict handling styles, Perceived value of knowledge, Relationship quality, Reputation systems, Social conformity