The Effects of Firm- and User-Initiated Word-of-Mouth on Funding Performance of Crowdfunded Projects

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperNot applicable

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
StatePublished - 2 Jul 2015

Conference

TitleIS Summer Research Workshop
PlaceHong Kong
CityHong Kong
Period2 - 3 July 2015

Research Area(s)

  • crowdfunding, social media, WOM

Citation Format(s)

The Effects of Firm- and User-Initiated Word-of-Mouth on Funding Performance of Crowdfunded Projects. / LEE, Chang Heon; Kim, Keongtae; Zhao, J. Leon.

2015. IS Summer Research Workshop, Hong Kong , Hong Kong.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)33_Other conference paperNot applicable