Asymmetrical Impact of Trustworthiness Attributes on Trust, Perceived Value and Purchase Intention : A Conceptual Framework for Cross-cultural Study on Consumer Perception of Online Auction

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationICEC '03 - Proceedings of the 5th International Conference on Electronic Commerce
Pages213-219
StatePublished - Sep 2003

Conference

Title5th International Conference on Electronic Commerce (ICEC '03)
PlaceUnited States
CityPittsburgh
Period30 September - 3 October 2003

Abstract

Lack of trust has been frequently cited to be one of the key factors that discourage customers from participating in e-commerce, while cultural differences affect the formation of trust. As such, this cross-cultural study aims at establishing a conceptual framework to investigate the primary antecedents of online trust and the mechanism that converts consumer trust into perceived value and purchase intention in online auction. Two elements of our model bear mention here. First, the authors divide the consumer trust into two facets, seller and intermediary trust, and intend to assess their reciprocal relationships. Second, the authors intend to examine the asymmetrical impact of the negative and positive trustworthiness attributes on trust, and the interrelationship among trust, perceived value and purchase intention across cultural groups.

Research Area(s)

  • Consumer Behavior, Online Auction, Purchase Intention, Trust

Citation Format(s)

Asymmetrical Impact of Trustworthiness Attributes on Trust, Perceived Value and Purchase Intention : A Conceptual Framework for Cross-cultural Study on Consumer Perception of Online Auction. / Chong, Bessie; Yang, Zhilin; Wong, Michael.

ICEC '03 - Proceedings of the 5th International Conference on Electronic Commerce. 2003. p. 213-219.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review