Confucian/Chopsticks Marketing

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

14 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)393-397
Journal / PublicationJournal of Business Ethics
Volume88
Issue numberSUPPL. 3
Publication statusPublished - 2009

Citation Format(s)

Confucian/Chopsticks Marketing. / Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike.

In: Journal of Business Ethics, Vol. 88, No. SUPPL. 3, 2009, p. 393-397.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review