Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - Feb 2019

Conference

Title2019 American Marketing Association Winter Academic Conference
PlaceUnited States
CityAustin
Period22 - 24 February 2019

Research Area(s)

  • boundary spanner opportunism, collaboration, aggression, tolerance, trust restoration

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. / Zhang, Chun; Zheng, Xu; Li, Julie Juan.

2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)