Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - Feb 2019 |
Conference
| Title | 2019 American Marketing Association Winter Academic Conference |
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| Place | United States |
| City | Austin |
| Period | 22 - 24 February 2019 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(b153cc9d-d414-48d0-aca6-d3bfa5738cd7).html |
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Research Area(s)
- boundary spanner opportunism, collaboration, aggression, tolerance, trust restoration
Bibliographic Note
Information for this record is supplemented by the author(s) concerned.
Citation Format(s)
Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. / Zhang, Chun; Zheng, Xu; Li, Julie Juan.
2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
