Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 43 - 60 |
| Journal / Publication | International Journal of Integrated Marketing Communications |
| Volume | 4 |
| Issue number | 1 |
| Publication status | Published - Mar 2012 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(ac033e19-472b-45c2-bb03-18e87405bbe7).html |
|---|
Citation Format(s)
Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick Viewers. / GUO, Guoqing; CHEUNG, Sau Lan; Leung, Wing-Fai.
In: International Journal of Integrated Marketing Communications, Vol. 4, No. 1, 03.2012, p. 43 - 60.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
