The Effect of Perceptual Similarity and Conceptual Similarity on Consumers’ Perceptions of Copycat Brand Names

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Original languageEnglish
Publication statusPublished - 16 Aug 2013

Conference

Title2013 JMS Annual Conference of China Marketing Science
Period16 - 18 August 2013

Citation Format(s)

The Effect of Perceptual Similarity and Conceptual Similarity on Consumers’ Perceptions of Copycat Brand Names. / QIN, Yao; Wen, Na; Dou, Wenyu.

2013. Paper presented at 2013 JMS Annual Conference of China Marketing Science, .

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review