Eco-Friendly Versus Polyester Gucci Handbags: the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands

Nabanita Talukdar; Shubin Lance Yu; Esterina Nervino

Eco-Friendly Versus Polyester Gucci Handbags : the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

Overview

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Author(s)

Nabanita Talukdar
Shubin Lance Yu
Esterina Nervino

Detail(s)

Original language	English
Title of host publication	ACR 2020 (PARIS) OCT 1-4
Subtitle of host publication	FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS
Editors	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Place of Publication	Duluth
Publisher	Association for Consumer Research
Pages	1228
ISBN (Print)	9780915552818
Publication status	Published - 2020
Externally published	Yes

Publication series

Name	Advances in Consumer Research
Volume	48

Conference

Title	51st Annual Conference of the Association for Consumer Research (ACR 2020)
Location	Virtual
Period	1 - 4 October 2020

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(a83e8776-3742-4abd-9c03-599877e2140d).html

Abstract

We examine how message-orientations of green claims using temporal construal affects consumers’ evaluation towards self-enhancement brands’ sustainable products. Through a survey experiment we confirm that a high construal level and high temporal distance green message improved the product evaluation through higher processing fluency for high green orientation individuals.

Citation Format(s)

[ RIS ] [ BibTeX ]

Eco-Friendly Versus Polyester Gucci Handbags : the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. / Talukdar, Nabanita; Yu, Shubin Lance; Nervino, Esterina.

ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. ed. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth : Association for Consumer Research, 2020. p. 1228 (Advances in Consumer Research; Vol. 48).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review

Talukdar, N, Yu, SL & Nervino, E 2020, Eco-Friendly Versus Polyester Gucci Handbags: the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. in J Argo, TM Lowrey & HJ Schau (eds), ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Advances in Consumer Research, vol. 48, Association for Consumer Research, Duluth, pp. 1228, 51st Annual Conference of the Association for Consumer Research (ACR 2020) , 1/10/20.

Talukdar, N., Yu, S. L., & Nervino, E. (2020). Eco-Friendly Versus Polyester Gucci Handbags: the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS (pp. 1228). (Advances in Consumer Research; Vol. 48). Association for Consumer Research.

Talukdar N, Yu SL, Nervino E. Eco-Friendly Versus Polyester Gucci Handbags: the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. In Argo J, Lowrey TM, Schau HJ, editors, ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. Duluth: Association for Consumer Research. 2020. p. 1228. (Advances in Consumer Research).

Talukdar, Nabanita ; Yu, Shubin Lance ; Nervino, Esterina. / Eco-Friendly Versus Polyester Gucci Handbags : the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. editor / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth : Association for Consumer Research, 2020. pp. 1228 (Advances in Consumer Research).