Do inclusive city branding and political othering affect migrants' identification? Experimental evidence

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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Original languageEnglish
Article number104119
Journal / PublicationCities
Online published29 Nov 2022
Publication statusPublished - Feb 2023



Ideally, people with a migration background identify with the country and city they live in. Such identification is under threat from political discourse on migrants (i.e. othering). To stimulate migrants' identification, city governments brand their city as an inclusive place to live. We assess the effect of inclusive city branding and political othering on migrants' identification with their country and city. A survey experiment with a unique sample of 463 s-generation migrant youths in Rotterdam shows that the usage of inclusive pictures by the city does not do much to encourage migrants' identification, nor does it mitigate effects of othering.

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