Career strategies to strengthen graduate employees' employment position in the Hong Kong labour market

This study investigates the significance of developing career goals and adopting appropriate career strategies during the first two years of employment after graduation. Data were collected from a sample of 300 graduate employees in Hong Kong during a time when job competition has been increasingly tough. Results indicate that respondents tend to use strategies such as “enhancing promotability” (performing effectively, acquiring skills, building networks) and “improving image with superiors” (conforming to expectations, highlighting accomplishments) more frequently than “establishing external contacts” (joining professional bodies and trade associations) during early career. The relationships of career goals and strategies to satisfaction with salary and hierarchical progression are also examined. Factors such as “developing career goals and plans” and “improving image with superiors” are positively and significantly related to satisfaction with progression. Practical implications of the study findings on individuals and organizations are discussed. © 2000, MCB UP Limited