A Theoretical and Empirical Exploration of Group Buying Behavior
Research output: Conference Papers › RGC 31A - Invited conference paper (refereed items) › Yes › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - Jul 2016 |
Conference
| Title | China Marketing International Conference 2016 |
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| Location | China |
| Place | China |
| City | Qingdao |
| Period | 8 - 11 July 2016 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(a5472869-a264-4147-81d5-9b5349b9775f).html |
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Abstract
The present study presented in the paper was an exploratory attempt to analyze the online group buying systematically, using an approach based on situational and attributable factors. Rather than focusing on technical perspective alone, the present study concentrated equally on both the social and environmental influence of the online group buying in Hong Kong. The study attempted to set up an integrated model of the adoption theories, with a view to filling some gaps in the research concerning this topic. Theoretical implications, as well as practical implications for marketers about group buying are discussed.
Bibliographic Note
Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).
Citation Format(s)
A Theoretical and Empirical Exploration of Group Buying Behavior. / LAU, Eric K W.
2016. China Marketing International Conference 2016, Qingdao, China.
2016. China Marketing International Conference 2016, Qingdao, China.
Research output: Conference Papers › RGC 31A - Invited conference paper (refereed items) › Yes › peer-review
