How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Overview

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Author(s)

Zhigang Shou
Chenting SU
Nan Zhou

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - 10 Aug 2012

Conference

Title	Journal of Marketing Science Annual Conference
Place	China
City	Dalian
Period	10 - 12 August 2012

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(a4bc0c02-8373-4ed5-9706-51498e057964).html

Citation Format(s)

[ RIS ] [ BibTeX ]

How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties. / Shou, Zhigang; SU, Chenting ; Zhou, Nan.

2012. Paper presented at Journal of Marketing Science Annual Conference, Dalian, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Shou, Z, SU, C & Zhou, N 2012, 'How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties', Paper presented at Journal of Marketing Science Annual Conference, Dalian, China, 10/08/12 - 12/08/12.

Shou, Z., SU, C., & Zhou, N. (2012). How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties. Paper presented at Journal of Marketing Science Annual Conference, Dalian, China.

Shou Z, SU C , Zhou N. How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties. 2012. Paper presented at Journal of Marketing Science Annual Conference, Dalian, China.

Shou, Zhigang ; SU, Chenting ; Zhou, Nan. / How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties. Paper presented at Journal of Marketing Science Annual Conference, Dalian, China.