How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 10 Aug 2012

Conference

TitleJournal of Marketing Science Annual Conference
PlaceChina
CityDalian
Period10 - 12 August 2012

Citation Format(s)

How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties. / Shou, Zhigang; SU, Chenting; Zhou, Nan.

2012. Paper presented at Journal of Marketing Science Annual Conference, Dalian, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review