Online consumer decision support
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
|Journal / Publication||Communications of the ACM|
|Publication status||Published - Sep 2005|
|Link to Scopus||https://www.scopus.com/record/display.uri?eid=2-s2.0-25444532071&origin=recordpage|
Multimedia-based interactive advising technology for online consumer decision support is discussed. The continuous visual stimuli and associated sound effects provide various product presentations and engage online customers in examining products. Multimedia-based Product Annotation (MPA) is a product presentation in which customers can retrieve embedded product information in a multimedia context. MPA provides explanations related to the features or functions associated with certain parts of a product while consumers look at an illustration of the product. It is already used in some Web sites, where MPA is used to present digital cameras.