Attributions of human-avatar relationship closeness in a virtual community

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationEmerging Technologies and Information Systems for the Knowledge Society
Subtitle of host publicationFirst World Summit on the Knowledge Society, WSKS 2008, Proceedings
PublisherSpringer Verlag
Pages61-69
Volume5288 LNAI
ISBN (Print)3540877800, 9783540877806
Publication statusPublished - 2008

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume5288 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Title1st World Summit on the Knowledge Society, WSKS 2008
PlaceGreece
CityAthens
Period24 - 26 September 2008

Abstract

As avatars have become increasingly used in virtual communities (VCs) to provide users with a more natural and favorable online experience, promoting a close human-avatar relationship has been a necessity to the sustainable development of VCs. In this study, we intend to explore users' attributions of human-avatar relationship closeness in VCs. We conceptualize human-avatar relationship closeness as composed of activity diversity, interaction frequency, and relational influence, and identify its antecedents (i.e., perceived needs fulfillment, irreplaceableness, resource investment) by extending theories in an interpersonal domain into a human-artifact interaction domain. The hypothesized model is empirically tested through an online survey in the specific context of Second Life (SL), a popular virtual community (VC), and we find that people's perceived needs fulfillment has positive effects on relational influence, perceived relationship irreplaceableness has positive effects on activity diversity and relational influence, while perceived resource investment positively associates with all three dimensions of human-avatar relationship closeness. © 2008 Springer-Verlag Berlin Heidelberg.

Research Area(s)

  • Human-avatar relationship, Human-computer interaction, Relationship closeness, Second Life, Virtual community

Citation Format(s)

Attributions of human-avatar relationship closeness in a virtual community. / Zhao, Yi; Wang, Weiquan.

Emerging Technologies and Information Systems for the Knowledge Society: First World Summit on the Knowledge Society, WSKS 2008, Proceedings. Vol. 5288 LNAI Springer Verlag, 2008. p. 61-69 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5288 LNAI).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review