Attributions of human-avatar relationship closeness in a virtual community
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Emerging Technologies and Information Systems for the Knowledge Society |
| Subtitle of host publication | First World Summit on the Knowledge Society, WSKS 2008, Proceedings |
| Publisher | Springer Verlag |
| Pages | 61-69 |
| Volume | 5288 LNAI |
| ISBN (Print) | 3540877800, 9783540877806 |
| Publication status | Published - 2008 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 5288 LNAI |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Title | 1st World Summit on the Knowledge Society, WSKS 2008 |
|---|---|
| Place | Greece |
| City | Athens |
| Period | 24 - 26 September 2008 |
Link(s)
Abstract
As avatars have become increasingly used in virtual communities (VCs) to provide users with a more natural and favorable online experience, promoting a close human-avatar relationship has been a necessity to the sustainable development of VCs. In this study, we intend to explore users' attributions of human-avatar relationship closeness in VCs. We conceptualize human-avatar relationship closeness as composed of activity diversity, interaction frequency, and relational influence, and identify its antecedents (i.e., perceived needs fulfillment, irreplaceableness, resource investment) by extending theories in an interpersonal domain into a human-artifact interaction domain. The hypothesized model is empirically tested through an online survey in the specific context of Second Life (SL), a popular virtual community (VC), and we find that people's perceived needs fulfillment has positive effects on relational influence, perceived relationship irreplaceableness has positive effects on activity diversity and relational influence, while perceived resource investment positively associates with all three dimensions of human-avatar relationship closeness. © 2008 Springer-Verlag Berlin Heidelberg.
Research Area(s)
- Human-avatar relationship, Human-computer interaction, Relationship closeness, Second Life, Virtual community
Citation Format(s)
Attributions of human-avatar relationship closeness in a virtual community. / Zhao, Yi; Wang, Weiquan.
Emerging Technologies and Information Systems for the Knowledge Society: First World Summit on the Knowledge Society, WSKS 2008, Proceedings. Vol. 5288 LNAI Springer Verlag, 2008. p. 61-69 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5288 LNAI).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
