The Asymmetry between Time and Money Compensation effect when feeling Scarcity : Time helps the Money Poor, but Money doesn’t help the Time Poor

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationAdvances in Consumer Research - Proceedings
EditorsAndrew Gershoff, Robert Kozinets, Tiffany White
PublisherAssociation for Consumer Research
Pages794-795
Volume46
ISBN (Print)978-0-915552-25-2
Publication statusPublished - Oct 2018
Externally publishedYes

Conference

TitleThe 49th Annual Conference of the Association for Consumer Research (ACR)
LocationHilton Anatole Hotel
PlaceUnited States
CityDallas Texas
Period11 - 14 October 2018

Abstract

This research examines the interplay between resource abundance and scarcity in the domain of advice taking. We show that time abundance compensates for money scarcity but money abundance does not compensate for time scarcity. This asymmetry is due to the difference in the nature of time vs. money.

Citation Format(s)

The Asymmetry between Time and Money Compensation effect when feeling Scarcity : Time helps the Money Poor, but Money doesn’t help the Time Poor. / So, Jane; Agrawal, Nidhi.

Advances in Consumer Research - Proceedings. ed. / Andrew Gershoff; Robert Kozinets; Tiffany White. Vol. 46 Association for Consumer Research, 2018. p. 794-795.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review