The Communicative Ecology of Web 2.0 @ Work : Social Networking in the Workspace

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Author(s)

  • Carol Xiaojuan Ou
  • Xiaoqing Hua
  • Angela Y Zhao
  • Rong Du

Related Research Unit(s)

Detail(s)

Original languageEnglish
StatePublished - 12 Aug 2013

Conference

Title73rd Annual Meeting of the Academy of Management
PlaceUnited States
CityOrlando
Period9 - 13 August 2013

Abstract

Social media have transformed social interactions and now look set to transform workplace communications. In this exploratory study, we investigate how employees use and get value from a variety of social networking technologies. The context of this research is four software firms located in China. Notwithstanding differences in corporate attitudes towards social networking, we identify common themes in the way Web 2.0 technologies are leveraged as value is created by employees at all levels. We draw on the communication ecology framework to analyse the application of various technologies. We inductively develop five propositions that describe how social networking technologies contribute directly to horizontal and vertical communication in organizations, and ultimately to individual, team and organizational performance. Implications for research and practice are discussed.

Citation Format(s)

The Communicative Ecology of Web 2.0 @ Work : Social Networking in the Workspace. / Davison, Robert M.; Ou, Carol Xiaojuan; Martinsons, Maris G.; Hua, Xiaoqing; Zhao, Angela Y; Du, Rong.

2013. Paper presented at 73rd Annual Meeting of the Academy of Management, Orlando, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review