Content Restrictions on AdBlock Usage

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017)
PublisherAssociation for Information Systems
Publication statusPublished - Jul 2017

Publication series

NameProceedings of the Pacific Asia Conference on Information Systems, PACIS

Conference

Title21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017
PlaceMalaysia
CityLangkawi
Period16 - 20 July 2017

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Links
Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-85091119651&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(9c0b70e8-bef8-4772-86fe-a6f247ba4bce).html

Abstract

Ad revenues have become a major income source for online platforms and ad-sponsored content services allow online users to access abundant information at a practically little cost. However, the rising incidence of ad-blocking a new type of low-cost software which is allowing online users to remove online ads, has started to challenge this online business model. However, content providers and advertisement agencies are complaining about this technology and describe it as a “highway robber”. In this study, we investigated the impact of AdBlock on the firm's profits and examined how it damages them. We also analyzed the effect of content restriction strategy, one of the most popular responses of content providers. We demonstrate that although content restriction strategy can help to cover some of the losses, the firm should not take it as a perfect solution to avoiding the negative impacts of AdBlock.

Research Area(s)

  • AdBlock, Content Restrictions, Online Advertising, Online Subscription

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Publication fingerprints text

100
Content Provider Keyphrases
100
Content Restriction Keyphrases
100
Adblock Keyphrases
100
User Computer Science
100
cost INIS
100
Loss Engineering
100
Low Cost Engineering
100
Negative Impact Engineering
100
Model Engineering
66
Online Users Keyphrases
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Citation Format(s)

[ RIS ] [ BibTeX ]
Content Restrictions on AdBlock Usage. / Li, Wilson Weixun; Hui, Wendy; Leung, Alvin Chung Man et al.
Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017). Association for Information Systems, 2017. 84 (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review