Ethical Consumption Behaviors : When Does Doing a Good Thing Not Let Us Off the Hook?

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 7 Jun 2012

Conference

Title2012 AMA Marketing & Public Policy Conference
PlaceUnited States
Period7 - 9 June 2012

Citation Format(s)

Ethical Consumption Behaviors : When Does Doing a Good Thing Not Let Us Off the Hook? / DOU, Wenyu; ZENG, Xiaohua; WEN, Na; WEI, Liyuan.

2012. Paper presented at 2012 AMA Marketing & Public Policy Conference, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review