Make the apps stand out : discoverability and perceived value are vital for adoption

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

9 Scopus Citations
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Original languageEnglish
Journal / PublicationJournal of Research in Interactive Marketing
Publication statusOnline published - 28 Sept 2021


Purpose From an environmental psychology perspective, we aim to uncover the role that app discoverability facilitators play in enabling the various perceived values (e.g. social, information and hedonic) necessary for app adoption. Design/methodology/approach A survey study was conducted and data was analyzed using partial least squares structural equation modeling (PLS-SEM). Findings Results show that certain consumer review elements (i.e. review quality, review quantity and app ranking), peer influence and app developers' reputation - to varying degrees - influence the three perceived values, which subsequently affect users' app adoption intention. The three perceived values mediate the relationship between app discoverability facilitators and users' app adoption intention. Practical implications App store managers and developers should make a greater effort to effectively optimize discoverability and product differentiation. Originality/value Guided by environmental psychology, we confirm the importance of app discoverability facilitators regarding their influence on users' general perceptions of an app (e.g. the three perceived values). We also uncover the differentiated effect of the three perceived values on app adoption intention.

Research Area(s)

  • App discoverability, Environmental psychology, Perceived values, Adoption intention, Partial least squares (PLS), NETWORK EXTERNALITIES, MEDIATION ANALYSIS, USAGE INTENTION, MOBILE APPS, SATISFACTION, MODEL, PARTICIPATION, CUSTOMER, REVIEWS