Can AI be a helpful reviewer? Research on the impact of AI review on consumer perception and behavior

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Detail(s)

Original languageEnglish
Title of host publicationThe 17th China Summer Workshop on Information Management (CSWIM 2024)
Subtitle of host publicationProceedings
Pages131-136
Publication statusPublished - Jun 2024

Conference

Title17th China Summer Workshop on Information Management (CSWIM 2024)
LocationXiamen Wutong Fliport Hotel
PlaceChina
CityXiamen
Period29 - 30 June 2024

Link(s)

Check@CityULib
Document Link

Links
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(9651b09b-fa49-4093-b9cd-7e93408f7dd1).html

Abstract

The emergence of Artificial Intelligence Generated Content (AIGC) has profoundly transformed content creation, with notable implications across multiple sectors, particularly in e-commerce. However, the role of AIGC as online reviews is nascent. This study explores the effects of AI reviews on consumers’ perception and behavior, considering the moderating effects of product category and the mediating effects of perceived objectivity and perceived empathic concern in the mechanism analysis. This study contributes insights for leveraging AIGC in e-commerce platforms to enhance user decision-making processes, advancing understanding of AI’s role in consumer behavior research.

Research Area(s)

  • E-commerce, Online review, AI review, Artificial Intelligence Generated Content

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Publication fingerprints text

100
Research Social Sciences
100
Behavior Social Sciences
100
Consumer Perception Social Sciences
100
Artificial Intellig... Social Sciences
100
Consumer Behaviour Keyphrases
100
Artificial Intellig... Keyphrases
100
reviews INIS
100
artificial intellig... INIS
66
commerce INIS
33
e-Commerce Social Sciences
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Citation Format(s)

[ RIS ] [ BibTeX ]
Can AI be a helpful reviewer? Research on the impact of AI review on consumer perception and behavior. / Yu, Xinyao; Li, Kai; Xu, David (Jingjun).
The 17th China Summer Workshop on Information Management (CSWIM 2024): Proceedings. 2024. p. 131-136.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review