The shape of money : The impact of financial resources on product shape preference
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 436-445 |
| Journal / Publication | Journal of the Association for Consumer Research |
| Volume | 4 |
| Issue number | 4 |
| Online published | 29 Jul 2019 |
| Publication status | Published - Oct 2019 |
| Externally published | Yes |
Link(s)
Abstract
We examine the effects of financial resources on product shape preference. Two field studies and one laboratory experiment show that consumers who have (or believe they have) more financial resources exhibit more favorable attitudes toward angular product shapes than their poorer peers. Financial resources, however, do not influence consumers’ preference for circular products. The implications of these findings for transformative consumer research are discussed.
Citation Format(s)
The shape of money : The impact of financial resources on product shape preference. / Jiang, Yuwei; Su, Lei; Zhu, Rui (Juliet).
In: Journal of the Association for Consumer Research, Vol. 4, No. 4, 10.2019, p. 436-445.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
