Using social network analysis as a strategy for E-commerce recommendation

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

15 Scopus Citations
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Author(s)

  • Yunhong Xu
  • Yonghong Sun
  • Jinxing Hao
  • Dingtao Zhao

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationPACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment
Publication statusPublished - 2009

Conference

Title13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment, PACIS 2009
PlaceIndia
CityHyderabad
Period10 - 12 July 2009

Abstract

Recommender agents are being widely used by E-commerce business to help customers make decisions from a large amount of choices. To improve the performance of recommendation agents, three main approaches (content-based approaches, collaborative approaches and hybrid approaches) have been proposed to address recommendation problem whose basic idea is to discover similarity of items1 and users and predicate users' preference toward a set of items. This provides potential for using social network analysis to make recommendations since social network analysis can be used to investigate the relationships of customers. In this research, we illustrate the concepts of social network analysis and how it can be employed to make better recommendations in E-commerce context. Application and research opportunities are presented.

Research Area(s)

  • E-commerce recommendation, Recommender agents, Social network analysis

Citation Format(s)

Using social network analysis as a strategy for E-commerce recommendation. / Xu, Yunhong; Ma, Jian; Sun, Yonghong; Hao, Jinxing; Sun, Yongqiang; Zhao, Dingtao.

PACIS 2009 - 13th Pacific Asia Conference on Information Systems: IT Services in a Global Environment. 2009.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review