Cultural change and buyer behavior in China

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)Not applicablepeer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationHandbook of contemporary marketing in China
Subtitle of host publicationtheories and practices
EditorsCharlie C. L. Wang
Place of PublicationNew York
PublisherNova Science Publishers, Inc.
Pages173-184
ISBN (Print)9781617616891, 1617616893, 9781616687847, 1616687843
Publication statusPublished - Jan 2011

Publication series

NameManagement science--theory and applications series

Abstract

The effect of cultural value changes on consumer buying behavior was examined in China. It is found that with the economic reform and development in the past three decades, changes in Chinese cultural values have impacted Chinese consumer buying behaviors. In fact, the deviation in Chinese cultural values has been sufficient to be treated as a subculture characteristic. Consumers in these subcultural groups (i.e., modernists vs. traditionalists) exhibit very different buying behavior in terms of complaint lodgment, brand/family loyalty, and new product purchase. © 2011 by Nova Science Publishers, Inc. All rights reserved.

Research Area(s)

  • Buyer behavior, Chinese culture, Cultural change

Citation Format(s)

Cultural change and buyer behavior in China. / Bao, Yeqing; Su, Chenting; Zhou, Kevin Z.

Handbook of contemporary marketing in China: theories and practices. ed. / Charlie C. L. Wang. New York : Nova Science Publishers, Inc., 2011. p. 173-184 (Management science--theory and applications series).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)Not applicablepeer-review