Assessing the Effects of Product-Based VCs on Brand Selection : A Longitudinal Study

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 12 Jun 2008

Conference

Title2008 INFORMS Marketing Science Conference
PlaceCanada
CityVancouver
Period12 - 14 June 2008

Citation Format(s)

Assessing the Effects of Product-Based VCs on Brand Selection: A Longitudinal Study. / LI, Yiyan; Hung, Kineta H.
2008. Paper presented at 2008 INFORMS Marketing Science Conference, Vancouver, Canada.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review