Favoriser les outils de communication riche : Rôle de la confiance en ligne et du Guanxi en Chine
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | French |
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| Title of host publication | ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems |
| Publication status | Published - 2008 |
Conference
| Title | 29th International Conference on Information Systems (ICIS 2008) |
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| Place | France |
| City | Paris |
| Period | 14 - 17 December 2008 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(8e663251-8ab4-490c-849d-716e8d65669e).html |
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Abstract
Driven by the evolution of consumer-to-consumer (C2C) online marketplaces, we examine the role of communication tools (i.e., an instant messenger, internal message box and a feedback system), in facilitating dyadic online transactions in the Chinese C2C marketplace. Integrating the Chinese concept of guanxi with theories of social translucence and social presence, we introduce a structural model that explains how rich communication tools influence a website's interactivity and presence, subsequently building trust and guanxi among buyers and sellers, and ultimately predicting buyers' repurchase intentions. The data collected from 185 buyers in TaoBao, China's leading C2C online marketplace, strongly support the proposed model. We believe that this research is the first formal study to show evidence of guanxi in online C2C marketplaces, and it is attributed to the role of communication tools to enhance a website's interactivity and presence.
Research Area(s)
Citation Format(s)
Favoriser les outils de communication riche : Rôle de la confiance en ligne et du Guanxi en Chine. / Ou, Carol X.J.; Davison, Robert M.; Pavlou, Paul A. et al.
ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems. 2008.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
