Durable Goods Pricing with Reference Price Effect

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 24 Jun 2012

Conference

TitleINFORMS 2012 International Beijing
PlaceChina
Period24 - 27 June 2012

Abstract

A price benchmark shaped by customers based on their perception of past prices is known as a reference price. While the existence of reference price effect is evident for a variety of consumable and durable products, such an effect has been overlooked in the durable goods pricing literature. This study incorporates the reference price effect into a dynamic pricing model, wherein the saturation effect associated with selling a durable good is present.

Citation Format(s)

Durable Goods Pricing with Reference Price Effect. / Zhang, Jie; CHIANG, Wei Yu.

2012. Paper presented at INFORMS 2012 International Beijing, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review