Understanding Asian business strategy : Modeling institution-based legitimacy-embedded efficiency

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

20 Scopus Citations
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Original languageEnglish
Pages (from-to)2369-2374
Journal / PublicationJournal of Business Research
Issue number12
Online published14 Jun 2013
Publication statusPublished - Dec 2013


To understand the unique aspects of Asian business practice, we propose a conceptual framework of institution-based, legitimacy-embedded efficiency. We underscore the institutional foundations of Asian business practice and propose that gaining legitimacy takes priority in order to attain the efficiency that follows from legitimacy in Asian business practice. We then highlight several fundamental, philosophic principles that define the meaning of legitimacy and ways to achieve legitimacy in Asian societies. We also provide a brief summary of each paper in this special issue and then proceed to pinpoint desirable directions for further research in light of our conceptual framework. © 2013 Elsevier Inc.

Research Area(s)

  • Asian business practice, Confucianism, Institutional theory, Strategic management and marketing, Taoism