An empirical study of product differences in consumers' E-commerce adoption behavior

Xiao Liu; Kwok Kee Wei

doi:10.1016/S1567-4223(03)00027-9

Author(s)

Xiao Liu
Kwok Kee Wei

Related Research Unit(s)

Department of Information Systems

Detail(s)

Original language	English
Pages (from-to)	229-239
Journal / Publication	Electronic Commerce Research and Applications
Volume	2
Issue number	3
Publication status	Published - 2003

Conference

Title	Selected Papers from the Pacific Asia Conference on Information (PACIS 2002)
Place	Japan
City	Tokyo
Period	1 September 2002

Link(s)

DOI	DOI https://doi.org/10.1016/S1567-4223(03)00027-9 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-0042864644&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(8bb8458c-f177-4c4f-83c8-5a2285262374).html

Abstract

This research investigates product differences in the overlooked context of individuals' adoption of E-commerce. A theoretical model of consumers' E-commerce adoption intention is developed and tested. Consumers' behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of risk. In contrast, when considering purchasing services over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of ease of use. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) businesses and service businesses are also offered. © 2003 Elsevier B.V. All rights reserved.

Research Area(s)

Consumers' E-commerce adoption intention, Perceived ease of use, Perceived risk, Perceived usefulness

Citation Format(s)

[ RIS ] [ BibTeX ]

An empirical study of product differences in consumers' E-commerce adoption behavior. / Liu, Xiao; Wei, Kwok Kee.

In: Electronic Commerce Research and Applications, Vol. 2, No. 3, 2003, p. 229-239.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Liu, X & Wei, KK 2003, 'An empirical study of product differences in consumers' E-commerce adoption behavior', Electronic Commerce Research and Applications, vol. 2, no. 3, pp. 229-239. https://doi.org/10.1016/S1567-4223(03)00027-9

Liu, X., & Wei, K. K. (2003). An empirical study of product differences in consumers' E-commerce adoption behavior. Electronic Commerce Research and Applications, 2(3), 229-239. https://doi.org/10.1016/S1567-4223(03)00027-9

Liu X, Wei KK. An empirical study of product differences in consumers' E-commerce adoption behavior. Electronic Commerce Research and Applications. 2003;2(3):229-239. doi: 10.1016/S1567-4223(03)00027-9

Liu, Xiao ; Wei, Kwok Kee. / An empirical study of product differences in consumers' E-commerce adoption behavior. In: Electronic Commerce Research and Applications. 2003 ; Vol. 2, No. 3. pp. 229-239.