Is More Knowledge Always Better? The Effect of Knowledge Breadth and Depth on New Product Performance

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 27 Jun 2012

Conference

Title2012 Cambridge Business & Economics Conference
PlaceUnited Kingdom
Period27 - 28 June 2012

Citation Format(s)

Is More Knowledge Always Better? The Effect of Knowledge Breadth and Depth on New Product Performance. / Sheng, Shibin; Li, Julie Juan.

2012. Paper presented at 2012 Cambridge Business & Economics Conference, United Kingdom.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review