Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance : The Moderating Roles of System Size and Regulatory Environment

Research output: Conference Papers › Poster › peer-review

Overview

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Author(s)

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - Aug 2018

Conference

Title	American Marketing Association Summer Academic Conference
Location
Place	United States
City	Boston
Period	8 - 12 August 2018

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(89a8dd91-025c-4371-b62a-7c3c7ac632dd).html

Research Area(s)

planning, housing, social segregation, spatial restructuring, poverty

SDG 1 - No Poverty
SDG 10 - Reduced Inequalities

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

[ RIS ] [ BibTeX ]

Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment. / Pan, Haibo ; ZHENG, Xu.
2018. Poster session presented at American Marketing Association Summer Academic Conference, Boston, Massachusetts, United States.

Research output: Conference Papers › Poster › peer-review

Pan, H & ZHENG, X 2018, 'Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment', American Marketing Association Summer Academic Conference, Boston, United States, 8/08/18 - 12/08/18.

Pan, H., & ZHENG, X. (2018). Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment. Poster session presented at American Marketing Association Summer Academic Conference, Boston, Massachusetts, United States.

Pan H , ZHENG X. Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment. 2018. Poster session presented at American Marketing Association Summer Academic Conference, Boston, Massachusetts, United States.

Pan, Haibo ; ZHENG, Xu. / Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance : The Moderating Roles of System Size and Regulatory Environment. Poster session presented at American Marketing Association Summer Academic Conference, Boston, Massachusetts, United States.