Alone or together? Exploring the role of desire for online group gaming in players’ social game addiction

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Original languageEnglish
Article number103139
Journal / PublicationInformation and Management
Issue number6
Online published5 Jan 2019
Publication statusPublished - Sep 2019


Drawing on dual-system theory, this study examines the role of desire for online group gaming in online social game addiction. By conducting a longitudinal online survey, we show that attitude, anticipated enjoyment, group norm, and social identity contribute to the development of desire for online group gaming. Such desire facilitates habit and self-regulation deficiency, which, in turn, fosters online social game addiction. This study contributes to the literature by theorizing a nomological network of desire for online group gaming on online social game addiction and by offering implications for managing addictive gaming.

Research Area(s)

  • Desire for online group gaming, Dual-system theory, Habit, Online social game addiction, Self-regulation, Technology addiction

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