Formation process of CUB in Chinese societies : Mechanism exploration and theory construct
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 20 Mar 2008 |
Conference
| Title | 2008 Global Marketing Conference |
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| Place | China |
| City | Shanghai |
| Period | 20 - 23 March 2008 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(85f39f4b-d925-4892-8d89-2089b3b10805).html |
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Citation Format(s)
Formation process of CUB in Chinese societies : Mechanism exploration and theory construct. / Su, Chenting; Yang, Zhilin; Zeng, Fue.
2008. Paper presented at 2008 Global Marketing Conference, Shanghai, China.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
