Formation process of CUB in Chinese societies : Mechanism exploration and theory construct

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 20 Mar 2008

Conference

Title2008 Global Marketing Conference
PlaceChina
CityShanghai
Period20 - 23 March 2008

Citation Format(s)

Formation process of CUB in Chinese societies : Mechanism exploration and theory construct. / Su, Chenting; Yang, Zhilin; Zeng, Fue.

2008. Paper presented at 2008 Global Marketing Conference, Shanghai, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review