Leveraging artificial intelligence–powered chatbots for nonprofit organizations: Examining the antecedents and outcomes of chatbot trust and social media engagement

Research output: Conference PapersRGC 33 - Other conference paperpeer-review

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Detail(s)

Original languageEnglish
Publication statusPresented - 10 Aug 2024

Conference

Title107th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2024)
PlaceUnited States
CityPhiladelphia
Period8 - 11 August 2024

Abstract

This study examined how a nonprofit organization harnesses artificial intelligence–powered chatbots to influence social media engagement and foster donation intention. It integrated social exchange theory and service robot acceptance model. A survey involving 591 chatbot users in the U.S. was conducted. This study found the interplay between the functional and emotional values attributed to the organization’s chatbot and their impacts on users’ trust in the chatbot, subsequently influencing social media engagement and donation intention.

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Citation Format(s)

Leveraging artificial intelligence–powered chatbots for nonprofit organizations: Examining the antecedents and outcomes of chatbot trust and social media engagement. / Cheng, Yang; Wang, Yuan.
2024. 107th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2024), Philadelphia, Pennsylvania, United States.

Research output: Conference PapersRGC 33 - Other conference paperpeer-review