Examining the moderating role of sense of membership in online review evaluations

Chuan Luo; Xin (Robert) Luo; Yun Xu; Merrill Warkentin; Choon Ling Sia

doi:10.1016/j.im.2014.12.008

Author(s)

Chuan Luo
Xin (Robert) Luo
Yun Xu
Merrill Warkentin
Choon Ling Sia

Related Research Unit(s)

Department of Information Systems

Detail(s)

Original language	English
Pages (from-to)	305-316
Journal / Publication	Information & Management
Volume	52
Issue number	3
Online published	23 Dec 2014
Publication status	Published - Apr 2015

Link(s)

DOI	DOI https://doi.org/10.1016/j.im.2014.12.008 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-84924404148&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(82dea18c-476e-42a7-84ff-c6a216ea22d3).html

Abstract

This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study.

Research Area(s)

Electronic word-of-mouth, Review credibility, Sense of membership

Citation Format(s)

[ RIS ] [ BibTeX ]

Examining the moderating role of sense of membership in online review evaluations. / Luo, Chuan; Luo, Xin (Robert); Xu, Yun et al.

In: Information & Management, Vol. 52, No. 3, 04.2015, p. 305-316.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Luo, C, Luo, X, Xu, Y, Warkentin, M & Sia, CL 2015, 'Examining the moderating role of sense of membership in online review evaluations', Information & Management, vol. 52, no. 3, pp. 305-316. https://doi.org/10.1016/j.im.2014.12.008

Luo, C., Luo, X., Xu, Y., Warkentin, M., & Sia, C. L. (2015). Examining the moderating role of sense of membership in online review evaluations. Information & Management, 52(3), 305-316. https://doi.org/10.1016/j.im.2014.12.008

Luo C, Luo X, Xu Y, Warkentin M, Sia CL. Examining the moderating role of sense of membership in online review evaluations. Information & Management. 2015 Apr;52(3):305-316. Epub 2014 Dec 23. doi: 10.1016/j.im.2014.12.008

Luo, Chuan ; Luo, Xin (Robert) ; Xu, Yun et al. / Examining the moderating role of sense of membership in online review evaluations. In: Information & Management. 2015 ; Vol. 52, No. 3. pp. 305-316.