Examining the moderating role of sense of membership in online review evaluations

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

18 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)305-316
Journal / PublicationInformation and Management
Volume52
Issue number3
StatePublished - Apr 2015

Abstract

This paper explores how electronic word-of-mouth (eWOM) readers' sense of membership moderates the effects of eWOM antecedent factors on their perceptions of review credibility. To test our hypotheses, we collected 308 samples from two virtual eWOM forums that are famous in China. The results showed that eWOM readers' sense of membership positively moderated argument strength, review sidedness and review rating's effects on review credibility; it also had a negative moderating effect on the relationship between review objectivity and review credibility. Based upon these findings, we discussed the theoretical contributions and practical implications of this study.

Research Area(s)

  • Electronic word-of-mouth, Review credibility, Sense of membership

Citation Format(s)

Examining the moderating role of sense of membership in online review evaluations. / Luo, Chuan; Luo, Xin; Xu, Yun; Warkentin, Merrill; Sia, Choon Ling.

In: Information and Management, Vol. 52, No. 3, 04.2015, p. 305-316.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review