The Effect of Online Review Portal Design : The Moderating Role of Explanations for Review Filtering

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationRising like a Phoenix
Subtitle of host publicationEmerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023
Publication statusPublished - 2023

Conference

Title44th International Conference on Information Systems (ICIS 2023)
PlaceIndia
CityHyderabad
Period10 - 13 December 2023

Abstract

The flood of non-constructive and fake online consumer reviews erects a considerable barrier to consumers making efficient decisions. Various review filtering algorithms have been developed to address this challenge, but the design of post-development review portals continues to lack a consensus. In review portals, disclosing more transparent reviews is efficient for enhancing users’ trust. However, it will cause users’ diminished focus on recommended reviews, leading to sub-optimal decisions. A research model is then developed to investigate users’ cognitive processes in their responses to three review exhibition designs (i.e., informed silent display design, filtered review display design, and composite display design) regarding trust in the review portal and perceived decision quality. We also suggest that explanations for review filtering play a moderating role in users’ perceptions, which appears to be a viable resolution to this dilemma. This paper provides significant theoretical and practical insights for the review portal design and implementation.

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Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

The Effect of Online Review Portal Design: The Moderating Role of Explanations for Review Filtering. / WANG, Guangxu; Xu, David (Jingjun); LIAO, Stephen Shaoyi.
Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023. 2023. 2012.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review